SEO - Digital X Studio

From zero patients to having a full agenda in less than 3 months.

Learn about the case of how Rebeca Martínez created a psychology clinic from zero, achieving more than 150 therapies per month, in less than 3 months, with the services of Digital X Studio.

HISTORY

Creating a psychology clinic from scratch

Rebeca Martínez is a Salvadoran psychologist who became independent in 2022 in her proven practice as a psychologist, she has extensive knowledge in psychology, but she needed to generate a constant flow of patients.

“Everyone in my industry has social media, a website, google search engine… what makes the difference with Digital X services is how they put it all together and create a great strategy… This is what has made a big difference.”
Psychologist Rebeca Martinez

CHALLENGE

To get patients in a market crowded with psychologists.

The volume of clients and referrals by clients that Rebeca had at the beginning was not enough to maintain a clinic. Therefore, she needed to start attracting more clients by positioning herself digitally, generating a brand, and differentiating herself from the rest of the psychologists in El Salvador.

SOLUTION

Create a brand that stands out from other psychologists.

Being a new psychological clinic, a low-cost solution was sought to have the highest return on investment in the short term.

Identity (Branding)

Knowledge (Web development)

Exposition (Google Ads)

CHALLENGE

The first thing that was developed was a personal brand identity for psychologist Rebeca Martínez, which had to represent her:

Who is psychologist Rebecca?
How is she different from the rest?
How do her patients identify her?
How would she like to be perceived?

Rebeca is a young person, enthusiastic and above all jovial with her patients. As many of her patients have told her, “I feel like I’m talking to a friend, who knows how to help me”.

This created the bases to generate a formal brand, very elegant and at the forefront, with accents of cheerful colors, to make the brand warmer, seeking to convey greater empathy.

In the visual elements such as images and photographs, the style was sought in the most casual way possible and close to the viewer to generate trust from the moment zero.

Web development

Before starting to attract new patients, it is necessary to have a place, and a website, where the client can find more information and generate empathy so that clients decide to schedule an appointment.

To generate the web page, the identity, the person who had been created, was resumed, using the colors, typography, and elements previously developed.

Writing the texts was done in the first person as if psychologist Rebeca were speaking directly to the reader to generate a greater sense of trust and closeness.

As the main objective of the page is to generate Leads (possible new customers), a single CTA (call to action) is used: write me by WhatsApp. Different messages were used for this;. “let’s talk” “write me” “schedule an appointment” “start today”.

To close the cycle of consultation or knowledge, an automatic message has also been made when clients write to have a higher conversion rate. With this, it was achieved that patients give their information to be able to give better follow-up by her.

Google Ads

By having ready where to attract customers and a center where they could answer their questions, different campaigns were launched in Google ADS.

Rebecca’s main services were defined:

face to face therapy
online therapy
anxiety therapy
depression treatment
child therapy

To which, unique text ads were created for each service to make it relevant to those who search for it.

These ads optimized by services plus the ad spend allowed the psychologist’s page to appear in first place from day 1 of launching the campaign.

RESULTS

The results obtained by this campaign in the first three months are:

58,430 Website Visits

64 New contracts

64 New Patients

In the first 3 months, psychologist Rebeca’s clinic has managed to have a constant flow of new patients (approximately 34 new patients per month), which has allowed further growth.

In addition to this, the professionalism and passion that Rebeca puts into her clinic generates a high retention of patients, making the investment to acquire new customers much more profitable (seen in the medium and long term).

Currently, she has a completely full schedule of patients to see.

Recognized in its industry for the use of digital marketing

Consistency and perseverance always yield results, after developing an SEO strategy to position the website of Gabriel Arévalo, it is now recognized within its hernia surgeon industry as a reference in medical marketing.

Find out how Digital X helped Dr. Gabriel Arévalo position his website.

Gaining popularity as a robotic hernia surgeon.

Gabriel Arevalo is a gastroenterologist specializing in robotic hernia operations in Houston, Texas. In 2020 Gabriel wanted to start positioning his name digitally since he saw how other doctors were doing it successfully.

“The convenience of working with Digital X is the time available and the speed with which they carry out their work.”
Gabriel Arévalo MD

THE CHALLENGE

To have visibility as a hernia doctor in Houston.

In 2020, Dr. Arévalo wanted to start positioning his name as a hernia surgeon in the area. So a strategy of SEO and SEM was developed to achieve this.

The Solution

Create an easy to navigate and use web site for seniors.

From the beginning, Dr. Arévalo knew how he wanted to position himself, as a robotic hernia surgeon in Houston. This delimited the project and the necessary research to determine the strategy.

Investigation

Copy writing

Design and development

Launch

Investigation

As Dr. Arevalo wanted to position himself organically with SEO. He contended for keywords in his industry, a search for words related to hernia and gastroenterology was carried out to define the type of content, sections, and structure that the website would have.

This created the architecture of the site and the foundation for creating content that was optimized to rank for these words in English and Spanish.

Copy writing

Having the structure of the website, the services, and the keywords for optimization, the website information was written together with Dr. Arévalo. Where each disease is explained, the treatments, and how Dr. Arévalo without hesitation was the best option to operate, turning the CTA (call to action) to make an appointment.

We support the content with videos and images of real cases of Doctor Arévalo in order to give greater creativity and authority to what was being said on the site.

Design

Most of Dr. Arévalo’s patients are seniors with great difficulty understanding and navigating websites. They are more used to calling and having direct contact with someone.

So a fairly simple design was developed where you could always find what you were looking for quickly at the beginning of each page. With this, it was also developed to make each action striking, especially calling, seeing, addressing, and contacting (relevance order).

Launch

As we wanted to have a site that in the long term would maintain its position on its own, we used SEO strategies to achieve organic traffic (free) through content.

At the same time, we were looking for a higher traffic quickly, so we used Google Ads to position the site in the first places quickly.

Short-term (Google ADS)

To start attracting new customers, different ads were created on Google as banners to promote the different services, selecting keywords by service.

This segmentation helped direct people to the area of the website where the relevant information is according to their needs.

Media Term (SEO and Content creation)

Many diseases are unknown to people, or they only have a vague idea of what they are at the time they are diagnosed, so they start looking for information. The case of hernias is no exception.

Many people begin to investigate when they need to know what else they can do about their hernia, so a strategy was created to generate informative content to be able to position Dr. Arévalo when people need him.

In such a way, the first option of surgeon that they saw or considered as a reference was Dr. Arévalo.

Results

Over the course of 2 years and a half, an average of 1.5k monthly visits was achieved, this growth has been exponential.

300,000 Website Visits

86 Organic Visits / Moth

86 New patients

All this and being always present in the first positions in Google when searching for hernias in Texas positioned Dr. Arévalo as one of the best-positioned doctors in his industry.